Professional Website Design Solves Business Problems

Professional Website Design Reaches Far Beyond the Grid

Go to a website design conference and listen to the speakers or discussion amongst attendees. They’ll be talking about design best practices, perfecting the user experience, and solving real-world problems for their clients.

What they won’t be talking about is grids, artificial intelligence, and automating the design process to remove the human element.

And that’s because it isn’t a solution. It’s just cheap alternative to real web design.

Here are a few examples of what professional website design offers:

• Messaging – Ask a small business owner about their marketing message and then listen to the dead silence. The reason for this is that many small businesses don’t have marketing departments and they rarely have time to sit and think about messaging and how their words can influence activity on their website. A professional website designer cannot only discuss this with their client, they can help the website owner articulate what differentiates them from their competition.
• User Personas – One of the first things we do with clients is ask about website personas. We do this because it can greatly alter the design of the website and we want to identify this early on in the process. Personas can create traffic flows and provide focused call to actions for users, while also creating an emotional response that helps website visitors connect with a website’s offering. Artificial intelligence cannot walk a website owner through the discussion of persona definition, their usage, or their implementation.
• Call to Actions – A website template or automated page builder can do a decent job or creating a basic contact form or button. I will not argue with this point, because in “some” cases, call to action creation is rudimental in nature. But that is not the norm and there are many cases where we have in-depth discussions to ascertain the proper call to actions, usage, and placement.
• Search Engine Optimization – When we have a website development project that involves SEO, we want to start the project with keyword discovery and site mapping. The keyword discovery phase includes a review of existing reporting data, available content, competitor websites, and keyword tools then quickly follows with a strategy session to map desired phrases to existing and future content. I many times find myself reading the client’s existing website content page by page to help move this process along. Once the design is coded and initial content available, we begin to work on on-page optimization. Now head on over to the much talked about Grid design software and compare their website copy to anything in the SEO process I just mentioned. Guess what? You won’t find it. And this is because automated design cannot deliver anything close to the fifteen years of real-world SEO experience I apply to our website design projects.

There are many more examples I could present, but I think the few I did discuss clearly show automation and website design do not mix. And they will certainly not provide the same outcome.

Real Website Design is About Connecting the Dots

Professional website designers help marketers and business owners navigate the website design process in a methodical manner. This structure creates a website that is a cohesive portal for an organization’s marketing efforts.

Automation doesn’t connect dots. It can’t, because the focus of this automation is short sided and very limited.

Automated website design forces content and images into preset page layouts and templates, thus removing the human element and eliminating the ability to connect on a personal and human level.

My team and I are here to help you connect with your visitors emotionally. We want to help create an environment where visitors connect with you on a human level, which in turn, encourages them to take the additional steps and convert into tangible members, prospects, and customers.